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GLOSSARY

Voice AI Glossary — Terms Every Business Owner Should Know

Voice AI phone systems rest on a handful of core ideas. You don't need to be technical to evaluate one — you just need to know what these terms actually mean.

Speech-to-text (STT)

The step that turns a caller's spoken words into text the system can read. Accuracy here matters most with accents, background noise, and regional languages — a weak STT engine causes everything downstream to go wrong.

Large language model (LLM)

The part that decides what to actually say back. It reads the transcribed request and generates a relevant, natural response instead of matching against a fixed script.

Text-to-speech (TTS)

The step that turns the generated reply back into spoken audio. Natural pacing and tone here are what make a call feel like a conversation rather than an automated menu.

Latency

The delay between when a caller finishes speaking and when the reply starts. Anything much above a second starts to feel unnatural — callers talk over it or assume the line dropped.

Intent recognition

How the system figures out what the caller actually wants — booking an appointment, asking about pricing, or requesting a callback — so it can take the right action instead of just replying generically.

Call routing

The logic that decides whether a call should be fully handled by the AI or handed to a human — for example, escalating urgent or complex enquiries to your team.

Multilingual support

The ability to hold a full conversation in the caller's own language, not just recognise a few words in it. This matters a lot in markets where customers naturally switch languages mid-call.

Call summary

A short, structured note generated after the call — who called, what they wanted, and what was booked or promised — sent to your team so nothing depends on someone remembering to write it down.

UPDATED 2026-08

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Questions, answered

Why do I keep hearing about latency in AI phone systems — does it matter?

Latency is the delay between when a caller finishes speaking and when the reply starts. Anything much above a second starts to feel unnatural — callers talk over it or assume the line dropped. That's why sub-second response is a real differentiator, not a technical detail.

What's the difference between speech-to-text and the "AI" that replies?

Speech-to-text turns the caller's words into text; a large language model decides what to say back; text-to-speech turns that reply into natural-sounding audio. A system is only as good as the weakest of the three — which is why accents and background noise are where cheap systems fall apart.

Does "multilingual support" just mean the system can say a few phrases in another language?

No — real multilingual support means holding a full conversation in the caller's language, understanding their answers and responding naturally, and switching mid-call if needed. That matters a lot in markets where callers naturally mix languages.

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